[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"blog-post-how-we-accelerated-cics-sales-process":3},{"id":4,"title":5,"author":6,"body":7,"date":105,"description":106,"draft":107,"extension":108,"meta":109,"navigation":110,"path":111,"seo":112,"stem":113,"tags":114,"__hash__":116},"blog\u002Fblog\u002Fhow-we-accelerated-cics-sales-process.md","How We Accelerated CIC's Sales Process","Particle",{"type":8,"value":9,"toc":93},"minimark",[10,15,25,30,34,37,41,44,47,50,54,65,69,72,76,79,83,86],[11,12,14],"h3",{"id":13},"key-benefits","Key Benefits:",[16,17,18,22],"ul",{},[19,20,21],"li",{},"Sales cycle accelerated.",[19,23,24],{},"Customer form completion rate increased.",[26,27,29],"h2",{"id":28},"the-scenario","The Scenario",[31,32,33],"p",{},"CIC Services is a Tennessee-based leader in the captive insurance space that faced a growing challenge: their annual 24-page onboarding form. Before partnering with Particle, the onboarding process required staff and customers to re-enter hundreds of fields of data. This led to frustration, low form completion rates, and a slower overall sales cycle.",[31,35,36],{},"Particle's modernization approach led to a complete rebuild of the form from scratch using a modern technology stack. The new version pulled relevant customer information from CIC's CRM and internal databases into the new form. Effectively ending the redundant data entry.",[26,38,40],{"id":39},"how-we-did-it","How We Did It",[31,42,43],{},"We worked closely with the CIC team to identify fields that were repeatedly entered by both customers and internal staff.",[31,45,46],{},"After analyzing CIC's CRM and internal data models, we built a smarter, more integrated form that dynamically pulled known data directly into the user interface.",[31,48,49],{},"Given the sensitive data collected in the forms, Particle also developed a robust authentication solution to protect user data, and securely transfer it to CIC's databases.",[26,51,53],{"id":52},"the-result","The Result",[16,55,56,59,62],{},[19,57,58],{},"Customers no longer had to re-enter information the business already had",[19,60,61],{},"Staff saved hours of manual input and follow-up",[19,63,64],{},"Form completion rates increased",[26,66,68],{"id":67},"the-future","The Future",[31,70,71],{},"Particle's solution to this problem became a blueprint for all future form solutions at the business. Within a few months, we used the same technology stack for lead generation form that also had customers and staff entering redundant CRM data, and took less time to build it.",[26,73,75],{"id":74},"whats-next","What's next?",[31,77,78],{},"We're still working with CIC in becoming technology leaders in the captive insurance space; and we're always looking to partner with forward-thinking businesses in developing modern, efficient solutions.",[26,80,82],{"id":81},"interested-in-solving-a-similar-problem","Interested in solving a similar problem?",[31,84,85],{},"Let's talk about what's slowing your business down and how we can help.",[31,87,88],{},[89,90,92],"a",{"href":91},"\u002Fcontact","Contact us",{"title":94,"searchDepth":95,"depth":95,"links":96},"",2,[97,99,100,101,102,103,104],{"id":13,"depth":98,"text":14},3,{"id":28,"depth":95,"text":29},{"id":39,"depth":95,"text":40},{"id":52,"depth":95,"text":53},{"id":67,"depth":95,"text":68},{"id":74,"depth":95,"text":75},{"id":81,"depth":95,"text":82},"2025-06-09","CIC Services is a Tennessee-based leader in the captive insurance space that faced a growing challenge: their annual 24-page onboarding form.",false,"md",{},true,"\u002Fblog\u002Fhow-we-accelerated-cics-sales-process",{"title":5,"description":106},"blog\u002Fhow-we-accelerated-cics-sales-process",[115],"Case Study","BH7jjUT9CyQSjvJvxi37AZDz9B-j-SWyNtkMGgH7DkE",1785192566670]